We’re creating a new way to work with NZ digital agencies
Does New Zealand really need another small digital agency? Honestly, probably not. So why are we doing this? Because we believe Kiwi businesses deserve a better option—one that fits our unique business culture and solves some of the big challenges small and mid-sized companies face when trying to grow.
New Zealand is a nation of small businesses—nearly 600,000 of us have fewer than 20 employees. That’s over 96% of all companies in the country! This creates a vibrant and innovative business culture but also some big hurdles, especially when it comes to finding the right kind of digital support. You’re usually left with two choices—go with another small business or go with a big agency. Often either option is perfect fit.
Small agencies come with some big advantages. They’re nimble, responsive, and genuinely care about getting to know your business. They’ll deliver highly focused solutions and can move fast when you need them to. But they don’t have the resources to do everything you need done. That means when you hit a problem outside their expertise, you’re need to find other providers. Then you’ll be managing more vendors, vetting them, coordinating timelines, and making sure they all work well together.
Then there are the big agencies. These are large and full service—branding, marketing, tech development. They’ve got the teams and the tools to handle your needs from start to finish. But they’re slower, more expensive, and less personal. You’re just another client on their book, and their solutions will often be what they build versus what you need. And you pay a premium for their expertise across all areas they cover— a lot of which you probably don’t even need.
Spectrum Digital is the third option.
We’re a digital development, hosting and consulting agency at our core. That’s what we’re very good at, but that’s not all people need. We understand that businesses like yours need support across a range of areas—branding, marketing, copywriting, SEO, software roadmaps, IT support, and more. The list is long, and we can support all of this to support your business growth.
Our approach? We use a network of trusted, highly-skilled strategic partners — agencies that are agile and specialized. We are able to bring this expertise to you, and only what you need when you need it. And the best part is we manage the coordination. You don’t have to juggle multiple providers or worry about quality slipping through the cracks. Everyone in our network aligns with our values, ethics, and commitment to delivering top-tier results.
Think of us as a “virtual large agency.” You get the flexibility, personal touch, and responsiveness of working with a small team, but with the expertise and breadth of services that rival any big-name consultancy. No cookie-cutter solutions, no paying for things you don’t need—just tailored, enterprise-grade support that grows with you.
Spectrum Digital exists because we know there’s a better way. We’re here to help you simplify, scale, and succeed—all while making the process as smooth and stress-free as possible. Let’s work to help you grow together.